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Value Co-Creation

From co-production to value co-creation: NGOs as catalysts of cyclical public value in rural China

PMR — pp. 1-32 2026-09-16 Original From co-production to value co-creation: NGOs as catalysts of cyclical public value in rural China Jingjing Cai, Kaisar Kaher Abstract This study explores how NGOs facilitate the transition from co-production to value co-creation in rural ecological governance through a case study of the Guanba River Basin, China. Drawing on qualitative evidence and social network analysis, it reveals that NGOs’ front-loaded participation in problem framing, planning, and rule formation creates institutional and relational foundations for collaborative governance. Beyond boundary-spanning roles, NGOs function as institutional intermediaries that reshape governance arrangements and enhance local capacity. Value co-creation emerges through institutional embeddedness, actor absorption, and adaptive governance within a recursive ecosystem. This study provides an institutionally grounded explanation of how externally facilitated co-production evolves into locally sustained value co-creation.

How NGOs facilitate value co-creation through multilevel and processual mechanisms: evidence from China

PMR — pp. 1-31 2026-04-13 Original How NGOs facilitate value co-creation through multilevel and processual mechanisms: evidence from China Shuang Tan, Yu Du, Xiaonan Wang Abstract This study traces the evolution of nongovernmental organization (NGO) actions in China’s waste incineration risk governance through a longitudinal analysis of the Incineration Issue Strategic Group. Findings show that NGOs facilitate value co-creation (VCC) through continuous value awakening, co-design, co-production, co-experience, and co-construction. We propose multilevel and processual mechanisms: spatially, NGOs optimize actor networks and resource integration within public service ecosystems; temporally, they enable sustained co-creation through dynamic iterations. This study expands VCC phase models, clarifying the unique role of NGOs in facilitating VCC within public service ecosystems. It also provides a replicable model for NGO engagement under state-dominated regimes.