State-sponsored agenda setting: Measuring the impact of narrative laundering

Original

State-sponsored agenda setting: Measuring the impact of narrative laundering

Patrick L. Warren, Darren L. Linvill, Camille J. Saucier

Abstract

Foreign information manipulation and interference (FIMI) is an important part of the digital information ecosystem, yet its effects are poorly understood. Most research analyzing FIMI to date is descriptive, exposing efforts to erode trust, promote favorable narratives, and target specific communities. Existing work evaluating the impacts of FIMI contrasts those directly exposed to FIMI messaging (by viewing the original messages) with those who were not, finding little evidence of changes in beliefs or behavior. Rather than persuading individuals directly, we argue FIMI often operates through agenda-setting processes that shape which issues and narratives dominate public discourse. A key component of this process is narrative laundering, whereby misleading content is scrubbed of its origins and circulated into mainstream channels. This study examines the Russian-aligned Storm-1516 campaign, which uses state media, fabricated sites, and paid influencers to elevate false narratives, especially those that implicate Ukrainian President Volodymyr Zelenskyy in corrupt acts. By analyzing the dissemination of these narratives, we assess how Storm-1516 shifts the public agenda, illustrating how foreign influence can exert substantial effects on information environments even when individual-level persuasive effects may be limited.