Original
Pathways to innovation in nonprofits: stakeholder feedback and public value orientations
Abstract
Nonprofits adapt through innovation, yet how stakeholder communication drives innovative change remains underspecified. We argue that nonprofit public value orientations (NPVOs)—community-serving and cause-commitment—mediate links between communication and innovations. Using survey data from U.S. nonprofit executive directors and structural equation modeling, we examine the mediating effects. External communication, particularly with volunteers and funders, is positively associated with NPVOs and, in turn, with higher innovation likelihood. Communication with funders is associated with both orientations, while communication with volunteers primarily supports the community-serving orientation. The findings reveal complementary value pathways connecting stakeholder communication to nonprofit innovation.
中文
非营利组织的创新路径：利益相关者反馈与公共价值取向
摘要
非营利组织通过创新进行适应，但利益相关者沟通如何推动创新性变革仍未被充分明确。我们认为，非营利组织公共价值取向（NPVOs）——社区服务取向与事业承诺取向——在沟通与创新之间发挥中介作用。我们使用来自美国非营利组织执行主任的调查数据，并采用结构方程模型，检验这些中介效应。外部沟通，尤其是与志愿者和资助者的沟通，与非营利组织公共价值取向呈正相关，并进而与更高的创新可能性相关。与资助者的沟通与两种取向均相关，而与志愿者的沟通主要支持社区服务取向。研究结果揭示了将利益相关者沟通与非营利组织创新联系起来的互补性价值路径。
关键词
非营利组织、创新、利益相关者沟通、公共价值取向、社区服务取向、事业承诺取向、结构方程模型