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Digital Sentiments: Toward a Theory of Emotions in Digital Governance

PAR

2026-04-15

Original

Digital Sentiments: Toward a Theory of Emotions in Digital Governance

Galina Vissoky, Eran Vigoda‐Gadot, Evgeny M. Styrin

Abstract

ABSTRACT We propose an interdisciplinary theoretical framework that integrates insights from political science, public administration, organizational theory, economics, psychology, sociology, and cognitive science to better understand the role of emotions in governance in the digital age. We argue that citizens' sentiments and emotional responses are central to their relationships with government institutions and bureaucracies. Building on bounded rationality and technology acceptance models, we develop a conceptual model that captures the bi‐directional relationship between emotions and digital governance interactions. This gap is increasingly important as traditional human‐to‐human interactions are progressively replaced by citizen engagement with digital platforms, where emotional responses are directed toward technological systems rather than human officials. We therefore introduce a theory of emotional digital governance and propose a set of propositions that incorporate cultural values as key moderating factors. Finally, we outline the theoretical, methodological, empirical, and practical contributions of this framework for advancing research on digital governance and data‐driven public administration.

中文

数字情感:迈向数字治理中的情感理论

Galina Vissoky, Eran Vigoda‐Gadot, Evgeny M. Styrin

摘要

我们提出一个跨学科理论框架,整合政治学、公共行政学、组织理论、经济学、心理学、社会学和认知科学的洞见,以更好地理解数字时代治理中情感的作用。我们认为,公民的情绪与情感反应对其与政府机构和官僚体系之间的关系至关重要。基于有限理性和技术接受模型,我们构建了一个概念模型,捕捉情感与数字治理互动之间的双向关系。随着传统的人与人互动日益被公民与数字平台的接触所取代——此时情感反应指向技术系统而非人类官员——这一空白愈发重要。因此,我们引入情感数字治理理论,并提出一组纳入文化价值观作为关键调节因素的命题。最后,我们概述该框架对推进数字治理和数据驱动公共行政研究的理论、方法、实证和实践贡献。

关键词

数字治理、情感、公共行政、公民参与、有限理性、技术接受模型、文化价值观、数据驱动公共行政