Original
Regulatory Agency Reputation Acquisition With Regulatees: A Q Methodology Analysis
Abstract
ABSTRACT Empirical studies examining how independent regulatory agencies acquire their reputation with regulatees are scarce. This gap is notable given established links between regulator reputation and regulatee compliance. To address this, this paper presents results of an online, self‐administered Q methodology study with 286 regulatees of 10 Dutch independent regulatory agencies. This study finds respondents generally form impressions of regulators primarily based on direct interactions with agency staff. Second‐hand information, notably from mass and social media, is far less influential. Regulatees differ, however, on whether they form their impressions based on agency‐ versus inspector‐level performance, and based on evaluations of how well the agency serves citizens versus the regulated sector. This study provides theoretical insights into regulatees as a distinct stakeholder audience, and practical implications for regulatory agency reputation management targeting this group.
中文
监管机构在受监管者中的声誉获取：一项Q方法论分析
摘要
摘要 考察独立监管机构如何在受监管者中获取声誉的实证研究十分匮乏。鉴于监管机构声誉与受监管者合规之间已确立的联系，这一空白尤为值得注意。为弥补这一不足，本文呈现了一项在线、自我施行的Q方法论研究的结果，研究对象为10家荷兰独立监管机构的286名受监管者。本研究发现，受访者通常主要基于与机构工作人员的直接互动来形成对监管机构的印象。二手信息，尤其是来自大众媒体和社交媒体的信息，影响力则小得多。然而，受监管者在以下方面存在差异：他们形成印象是基于机构层面还是检查员层面的绩效，以及基于对机构在服务公民还是服务受监管行业方面表现如何的评价。本研究为将受监管者视为一个独特利益相关者受众提供了理论洞见，并为针对该群体的监管机构声誉管理提供了实践启示。
关键词
监管机构声誉、受监管者、Q方法论、独立监管机构、合规、利益相关者、声誉管理、荷兰