Original
China’s Soft Power Projection in the Middle East—North Africa
Abstract
This paper analyzes China’s expanding soft power strategy in the Middle East and North Africa (MENA). It explores how Beijing shapes regional perceptions through education, language promotion, media cooperation, and cultural initiatives. Using qualitative analysis of policy documents, official speeches, and regional reporting, the study identifies the main tools and audiences of China’s efforts. Findings show that China’s approach is highly state-directed and rooted in official policy. Through language programs, media partnerships, and cultural centers, China seeks to enhance its image and build ties with regional elites. While these initiatives have increased visibility and political alignment, their long-term effectiveness in fostering genuine cultural attraction remains uncertain, underscoring both the potential and limitations of China’s soft power in MENA.
中文
中国在中东北非的软实力投射
摘要
本文分析中国在中东北非（MENA）地区不断扩展的软实力战略。研究探讨北京如何通过教育、语言推广、媒体合作和文化倡议塑造地区认知。基于对政策文件、官方讲话和地区报道的定性分析，本研究识别出中国相关努力的主要工具与受众。研究发现，中国的做法具有高度国家主导性，并根植于官方政策。通过语言项目、媒体伙伴关系和文化中心，中国力图提升自身形象并与地区精英建立联系。尽管这些举措提高了可见度和政治趋同，但其在培育真正文化吸引力方面的长期成效仍不确定，这凸显了中国在中东北非软实力的潜力与局限。
关键词
中国、软实力、中东北非、公共外交、文化外交、语言推广、媒体合作、地区精英